Salesforce users typically use both the Lead and Contact object in Salesforce. As you know, HubSpot uses the Contact object which syncs to both Leads and Contacts in Salesforce. This creates issues with:
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Lifecycle Reporting
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Source and Conversion Reporting
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Syncing Person Data
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And so much more
In this session, learn why teams using the HubSpot Salesforce integration are abandoning the Lead object and taking an entirely new approach. Explore this approach and learn how to move forward without using Salesforce Leads.
Access the recording in the Navigators Community.
